Za Za Bazaar World Food Banquet and Bar is an international cuisine buffet restaurant chain. They regularly send out promotional design items like direct mail voucher flyers.
Boosting KPIs with direct mail communication
Za Za Bazaar’s direct mail communication needed an upgrade to encourage potential customers to take advantage of their offers.
I added to the brand narrative, creating a story based on the ancient Spice Route. The Spice Route was a trading route that spread from the Far East, across Asia and Europe. It brought new food and different cultures all the way to Europe. Za Za Bazaar’s ‘five continents of flavour’ philosophy fits in with the spice route story. I incorporated existing brand graphics and created new ones to help support the story and create an engaging piece of direct mail.
The mailer encourages new and existing customers to take advantage of Za Za Bazaar’s offers and visit the restaurant.